Indonesian Leather Handicraft Trade in the International Market: SWOT analysis approach

The leather craft industry is one of the growing industries in Indonesia and export commodities creative industry. an that mainstays country's economy. abundance animal skin waste used as a variety have selling value. focus this research to analyze potential international trade by using SWOT analysis approach. purpose study map internal external factors crafts, which can be preliminary sources future research. From results desk analysis, it was concluded has opportunity market with share 4.4% 6th position exporter 2021. Internal for shows advantages disadvantages combined improve business strategies studies